By Lisa Loverro
You mention the 40/40 Club to most and immediately the thought of hip-hop, Jay-Z or baseball comes to mind. If it doesn’t, well, read on and discover how this entrepreneurial musician turned an exclusive baseball term into a club synonymous with bottle service.
The blinged-out lounge, restaurant and nightclub is Jay-Z’s brainchild, along with the help of his partner, Juan Perez. The club has recently been renovated to the tune of $10 million under the direction of designer, Jeffrey Beers. It’s a dream come true for any sport lover. The opulent atmosphere is just the beginning of this 12,000 square foot nightclub-meets-sports bar-meets-lounge Mecca. In addition to the many TVs showing any and all sporting events one could wish for, there’s your basic bar food menu, incorporating baseball terms such as First Base and Dug Out, which are all very tasty and surprisingly well prepared for a nightclub. The drinks are top notch offering everything from Strawberry Martinis to the ultimate indulgence, bottle service, which will cost you a pretty penny. Prices are high but really quite standard for prices in New York City. Upstairs there are 5 VIP lounges, perfect for a private event. They feature state of the art audio/visual equipment, HD TVs, billiard tables, iPod docking stations and lounge seating.
If you try to go on a weekend night, be prepared to wait in line…big time. I much prefer to stop by during the week with friends for a few drinks and a bite. You’ll receive better service without being cramped with other patrons. The club recently opened another location in the new Barclay Center, which has received nice reviews. Reservations at their Barclay Center location are required and can be made up to two weeks before each event.
And the term 40/40? As any baseball fan knows, it’s the term used for the exclusive achievement of attaining 40 home runs and 40 stolen bases in one season.
6 West 25 St & Barclays Center