By Hillary Latos
In the fickle world of fashion Max and Lubov Azria have proven that two great minds are better than one. Married for over twenty years, they emulate the perfect balance of yin and yang- he’s the visionary that wants to conquer the world and she’s the detail oriented creative director that executes and oversees the designs and image. From its origins as an affordable luxury line of American sportswear with a European flair, BCBG has grown from a few stores in Paris to a global empire with over twenty brands with 550 boutiques worldwide. It is true to say then that the Azrias have come to embody the spirit of their brand “Bon chic bon genre” a French term that refers to “good people with good taste”.